Coaching is still a largely unregulated field with a wide range of practices and approaches being called 'coaching' in the marketplace. 

Just as Tiger Woods and other world champions teams have coaches, so too can you benefit from the guidance of a coach in the pursuit of performance and satisfaction within your personal and work life. By careful questioning and the use of other skills, a coach can substantially assist you to improve many areas of your life, reach your goals and become truly happy.

Coaching, therefore, can be defined as an interaction aimed at helping you to define and then to achieve goals. Coaching can help you improve your performance and move towards greater success. Effective coaching occurs within a problem-solving, solution-focused context. 

Corporate Coaching is primarily aimed at improving the quality of an executive’s working and personal life. In most cases, the aim is to work towards, and then maintain meaningful behavioural and attitudinal change. This is achieved in a collaborative and supportive environment, structured to ensure the time is used productively and efficiently, but individualised to suit an executive’s personality and goals.

Within this broad framework, executive coaching can occur at many different levels and can involve a range of “interventions” or programs. For some executives, it might involve a predominately personal focus including, among other things, training in effective communication, problem solving, time management, leadership development, and delegation skills. For others, it might also involve working with the executive’s colleagues or team to achieve greater efficiency and productivity. 

I use evidence based approaches based on Coaching psychology, Positive psychology, Sports psychology and Health psychology. These bodies of literature contain a number of models that help to provide valuable perspectives and structure when looking to enhance performance or satisfaction within any domain within ones life.